Listerine: When Home Snacking Becomes The New Norm
Time
2021
2021
Scope of Work
Campaign
Campaign
Since the pandemic, people have spent more time at home and snacked more often. They constantly check the fridge for food, keep munching on chips and live on processed food. These are the bad habits leading to yellow teeth. The campaign mission was to remind people about oral hygiene as well as the Listerine Whitening Mouthwash as it gives people the freedom to enjoy your favorite food and retain a bright, white smile.
The posters illustrate the humanoid tooth snacking as a relation to the audience who have similar eating habits. In details, the tooth’s actions are based on our daily habits at home during the Covid: snacking while watching movies, working from home, or frequently opening the fridge to find snacks. The audience will so notice their gum-unfriendly habits and be informed about Listerine Whitening Mouthwash at the same time.
